First, Write a Good Book

Paula Davis, the book editor at commitmentnow.com, recently asked me to answer some questions on publishing for the site. My responses will be posted there soon, but I thought I'd also share what I wrote on my own blog, since there are so many writers hoping to find publication success in this increasingly difficult book market.

1. What special challenges face fiction writers?

Fiction is hard to sell because publishers are looking for work that will do well commercially – meaning they will make money by publishing it. For that reason, they are more apt to stick with authors who are already successfully selling books or celebrities who are already known. New or emerging writers are untested, so publishers are less likely to take a chance. Occasionally there is that rare, outstanding novel written by a new author, but they are few and far between, sadly. I recommend that new novelists try to get their work accepted by a smaller regional or genre-specific press rather than go for the big publishers in New York. Also, publishers expect a novel to be agented – they won’t look at anything that isn’t represented by an agent these days.

2. If someone is writing a fiction book for the first time, what should they do that will motivate agents and publishers to take a look at their book?

First, make sure it’s a good story - well-written with finely developed characters, great description, conflict, and rising tension that is well-paced. If you have a cracking good manuscript that has been vetted by other writers and an editor or two, then you’re ready to look for an agent. Not before. If you haven’t written before, learn the craft: take classes, attend workshops and conferences, and absorb as much as you can about the business of book publishing. You have to do the work first.

3. What, in your opinion, are the biggest mistakes fiction writers make?

Not doing the work first. Too many people try to write a novel without any understanding of how to do it and what goes into it.

4. If someone is writing a children's book, what challenges do they face in getting it published, and what can they do to overcome these challenges?

First, read children’s books so that you are intimately familiar with the genre. Then join an organization like the Society of Children’s Book Writers and Illustrators (SCBWI). There are chapters all over the country and they offer ongoing workshops on how to write for publication.

5. Does writing a blog help an author get their book published? If so, what tips can you offer so they can maximize the benefits of their blog?

Yes, with a caveat. I had a young woman ask me this recently at a writers conference. If you are writing fiction, first, you have to write the book. Once it’s published, writing a blog can be very helpful, along with having a website and using other social media to promote it. If you are a nonfiction author, you can use a blog (and website, etc.) to build a platform so that a publisher might be more likely to consider publishing your book. For example, say you’re writing a book on how to survive a cancer diagnosis, a first-person account. You might use a blog to talk about the things you learned, using information from the book. You might offer to speak to groups, and establish yourself as an expert on the topic. If you can show that, say, 10,000 people follow your blog or your tweets on Twitter, that’s evidence that you can sell your work and that people want to hear what you have to say.

6. What gets an agent's attention? What scares an agent away? Why is it so hard to get an agent to begin with?

Agents have to be convinced that the book you’ve written can be sold to a publisher. They look at what’s hot in the various genres, and they consider the commercial appeal of the story, not to mention your writing skill. Agents are individuals with varying tastes and interests. What one agent won’t look at may be another’s cup of tea. The key is to not get discouraged. If you’ve done all the things I mentioned above, just keep sending out your work. And if an agent is kind enough to offer feedback on your work, strongly consider it.

7. Can an author who self-publishes make any money on their book? What tips do you have for those who want to self-publish, but hope their book makes a bit of money?

Self-published authors can, and many do, make money with their books. But self-publishing is not for everyone, and one has to be savvy about not only the publishing process but marketing and promotion as well. The longest chapter in my new book is on self-publishing.

8. What opportunities are available for nonfiction writers?

Many! I think the publishing shifts of the past few years – most notably the move to the Internet by most of our information sources – offer opportunities for publication that didn’t exist before. If you’re a good writer and know how to pitch your work, there are many opportunities for freelancing. If you write nonfiction books, the sky’s the limit.

9. How can a writer use Facebook and Twitter to promote their work and perhaps get their book published?

Facebook and Twitter have to be a part of a comprehensive marketing plan for any books you publish, and can be critical to building that ever-elusive thing called a “platform” – essentially what you are known for – which can help you sell yourself and your work to a publisher. But you have to learn about them and use them judiciously. Several chapters in my book cover social media.

11. What are your best tips for those who dream of publishing a book, but keep hitting brick walls?

Keep writing, every day if you can.

Improve your work – learn and revise.

Get feedback from other writers and editors.

Listen to the advice of those who know more than you.

Accept that your work will be rejected – over and over.

Don’t get discouraged.

Be persistent.

If you find success, be grateful and “pay it forward” (with a nod to my friend - and fellow RedRoomer! - Catherine Ryan Hyde, who wrote the best-selling Pay It Forward)



Comments

[Joanna Poppink]

I like reading "the sky's the limit" for non fiction books or writers. I have a non fiction book coming out in August, 2011 via Conari Press. But.... I also hear that books come out, do nothing and disappear fast. I'm blogging and have a website. I tweet. I have a following that is much less than your recommended 10,000 although I am listed many more times than that through Google search.

Platform building is my task now. You are right. It is an elusive thing. Important, maybe vital, and elusive at the same time.

What do you recommend as the most effective way to build a platform? My method is to blog, comment on blogs and tweet. The other choices are so many I find them overwhelming with no criteria in terms of what's effective.

Thank you for your generous site!

Joanna Poppink, MFT
Los Angeles psychotherapist
author: Healing Your Hungry Heart, coming out 08/11 via Conari Press